Corporate Design

The defined and uniform appearance of your company
Logografik mit Sicherheitsabstände

Logodesign

Vectorizations
New developments
animations

Farbfächer mit Farbwerten

Color design

Primary colors
Secondary colors
House colors
Accent colors

Editorial Design mit Schriften

Typography

Primary fonts
House fonts
Web fonts

Ikons und Grafiken

Pictograms

Icons
Symbols
Guidance systems
Infographics

Schmuckbilder Corporate Design

Visual language

Tonalities
Image statement
Styles

Einblender Störer und Diagramme

Graphics

Diagrams
Design elements
Distractors
Fade-in

Raster von Printprodukten

Grid

Design grid
Logo placements
Divisions
Proportions

Image

Backgrounds

Background images
Gradient colors
Patterns
binder

Corporate identity

Your corporate identity as a social system

Consumers and companies want to trust a brand. That's why every company needs a face and the right outfit to reflect its range of services and activities.

Corporate identity is the totality of characteristics that characterize a company and distinguish it from others. The strategic concept reflects the self-image with regard to the range of services and working methods. It is the personality of your company and defines - as with a person - the appearance, character and choice of words. In terms of form and content, all company activities should have a clear, uniform and appropriate overall image in order to increase the acceptance of your services.

Corporate Design

The visual appearance of your company

The corporate design is the most important component of your corporate identity and is used in the design of company logos, the color scheme and typography, through to the tonality of the imagery. This primarily includes the design of communication media, but also the design of business papers, advertising materials, packaging, websites and product design. The common design for the workwear can also be included in the fully integrated appearance.

As a specialist in the development of unique corporate designs, I also offer you the implementation of media end products in the areas of print, online and film media. In order to implement the following products in a way that is consistent with your company, a corporate design guideline should be defined if one does not already exist.

Corporate Behavior

Corporate behavior is the technical term for a company's conduct towards its employees, customers and the public. These include pricing policy, management style and advertising style.

Corporate Communication

The aim of corporate communication is to create a dialog between companies and target groups. It is used for advertising measures, public relations work and internal company communication.

Corporate Wording

Corporate wording defines the choice of words in both written and spoken communication. It also defines how employees communicate with each other and with customers.

Corporate Architecture

Corporate architecture reflects the external appearance of a company. This is where the interior and exterior architecture is defined to reflect the company's services and products.